Charity Pot carrier bags - an intro...
We were recently talking to Mark about the lack of Charity Pot information for staff and customers in our UK shops since the Charity Pot tear-off info-sheets were discontinued in 2014. Mark came up with the inspirational idea to put Charity Pot info on our carrier bags instead!
Why do we need more Charity Pot info?
Charity Pot is much more than just another product. It is a revolutionary way of raising funds for grassroots campaigns and charities that are changing the world from the bottom up. There is so much we could be saying about Charity Pot and the groups we fund. At the moment, in the UK shops, we only have the Charity Pot lid stickers and a page in Lush Times to communicate about our incredible charitable giving. This isn’t enough to inform and inspire our customers and staff and to give a platform to the groups we fund.
Charity Pot is completely unique within Lush, as a permanent product with 100% of the money going to charity, which completely embodies our values – to campaign for and create a better world, and to support those people working tirelessly on the frontlines of change.
We owe it to the retail staff who work so hard to raise the money, and to our customers who entrust their money to us to donate on their behalf, to be more transparent about what is happening with the money raised. In the UK we made 507 donations to grassroots groups in 2015. That’s a lot to communicate about!
By publicising the groups we donate to we are giving them a huge platform and raising awareness of the issues we all care about. We reinforce that we are a campaigning company, unafraid to tackle difficult and often controversial issues, and that we stand shoulder to shoulder with people challenging injustice, animal abuse and environmental destruction.
Why charity info on carrier bags and not on a leaflet?
Mark said that when people pick up a leaflet they feel they have ‘done their bit’ and then are less likely to buy Charity Pot. If charity info was on our carrier bags, people would read it at home or on the bus. By putting our charity info on our bags, we are not introducing more paper into the shops, and people will be taking a bag anyway.
Create an inspirational carrier bag design that could include info about what Charity Pot is and how it works, but also – crucially – information about the charities we have supported
How often would these be changed, to keep them ‘fresh’ and to give maximum exposure to as many charities as possible?
Would the paper quality be good enough to put much text on, or photos?
Hi Becca! I've assigned your request over to Gemma - the digital lab do need to review this and we'll be sure to keep you posted on the status of this idea. :) - Danika