Digital Ideas & Requests Portal

Body (skin) positivity campaign

A campaign idea we had during the last MENA Meeting, focusing on how lush delivers good skin, no matter what shade. Skin positivity, and particularly skin whitening products are such a huge factor here in the MENA region, and a really heart breaking daily request. We should use photo's of our staff members, un photoshoped and make up free using our lovely skincare and radiating the message that any skin colour can be beautiful. We could also tie in to our ethics and make the slogan something like "Ethical & Lovely" embodying both how we trade and invest in our products, but also that we don't support the idea that only white skin is lovely while taking a dig at our gross skin bleaching competitors and their hate-filled message. For Saudi we could use ladies hands instead of their faces - two sets of hands shaped together to make a heart was the idea we had. 

  • Guest
  • Jun 13 2016
  • Needs more info
  • Jun 16, 2016

    Admin Response

    Hi Tash! The team are meeting to discuss new ideas & requests this afternoon so we can give you an update later today. :) - Danika

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  • Danika Stainer commented
    June 22, 2016 11:03

    Hello Tash, Anna has been assigned this idea to review further so do keep your eyes peeled for any update on this. We'll be in touch! - Danika

  • Danika Stainer commented
    June 23, 2016 15:05

    Hi Tash, I've had an update from Anna. She is currently looking into this and is working alongside Hiya. Please do let us know if you  have any questions or further ideas around this and I will do my best to find out for you. Thanks!